Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 6
Welcome
Sustainability
Category overview
Healthier people
We’re going to start with the people part of the equation,
partly because social and economic aspects are
often overlooked when it comes to sustainability. Any
organisation that’s serious about being sustainable must
consider these factors in conjunction with the environment.
We see helping people live healthier, happier, more ful昀椀lling
lives as one of our key duties.
This work takes many forms. At Britvic we have made
signi昀椀cant progress in terms of cutting the amount of sugar
our products contain. Each 250ml serve we produce in
Great Britain contains an average of 12.5 calories3. Globally,
that 昀椀gure stands at 22 calories4, meaning that we have
already beaten our target of cutting calorie count to fewer
than 30 per serve by 2025.
Our peers are also cutting calories. Coca-Cola Europaci昀椀c
Partners (CCEP) cut the sugar content of the drinks it sells
across Europe by 4.7% against a 2019 baseline in 2023.5
Last year, 48.4% of CCEP drinks sold in Europe were low
or no calorie.6 Suntory Beverage & Food GB&I says it’s on
course to have doubled its volume of drinks containing 5g
of sugar or fewer per 100ml by 2025 (versus 2015).7
Britvic is meeting growing demand for healthier
drinks and investing in its wellness brand
portfolio. In 2024, we extended our Plenish range with the
additions of Plenish Mango Sunshine and Beet Balance,
With Mango Sunshine offering 100% of the recommended
intake (RI) of vitamin D and Beet Balance designed to
support overall women’s health with 100% RI of vitamin B6,
the two new additions give shoppers even more choice to
proactively support their health. The 昀氀avours will join Ginger
Immunity, Berry Gut Health, Turmeric Recovery and Spirulina
Detox, ensuring consumers have a daily shot for a variety of
health needs.
There are many more examples of the vibrancy of the
wellness drinks space right now. Brands like Hip Pop
and Remedy helped fuel kombucha’s strong growth in
2023,9 as more people picked up the fermented tea for
its purported gut health bene昀椀ts and naturally low sugar
content. Retailers see this as a growing opportunity. Tesco
has introduced functional health drinks bays, stocking
CBD drinks brand Goodrays and vitamin drinks from VitHit
alongside kombucha brands Nexba and Remedy.10
Of course, helping people get healthier relies on more than
cutting sugar content. We can also fortify with ingredients
that offer functional health bene昀椀ts, such as vitamins or
minerals. The imperatives for this are commercial
as well as ethical. Nearly half of people say they
would prefer to boost their vitamin intake
through the food and drink they consume rather
than supplements.8
3 https://www.britvic.com/media/krpdotmg/britvic-annual-report-and-accounts-2023.pdf
4 https://www.britvic.com/media/do0hc0p2/britvic-plc_sustainability-performance-datasheet-2023.pdf. The 2023 昀椀gure was independently assured by Deloitte LLP for 2023.
Basis of reporting, plus assurance report from Deloitte
5 Coca-Cola Europaci昀椀c Partners - https://www.cocacolaep.com/sustainability/this-is-forward/forward-on-drinks/#:~:text=We’ll%20aim%20for%2050,options%20via%20
our%20menu%20deals.
6 Coca-Cola Europaci昀椀c Partners - https://www.cocacolaep.com/sustainability/this-is-forward/forward-on-drinks/#:~:text=We’ll%20aim%20for%2050,options%20via%20
our%20menu%20deals.
7 Suntory Beverage & Food GB&I - https://www.suntorybeverageandfood-europe.com/en-GB/gbi/sustainability/products/
8 Xampla/The Grocer - https://www.thegrocer.co.uk/opinion/functional-food-and-drink-claims-must-stand-up-to-growing-scrutiny/676207.article
9 NielsenIQ 52 w/e 7 October 2023 – The Grocer - https://www.thegrocer.co.uk/category-reports/is-booch-about-to-boom/686297.article
10 The Grocer - https://www.thegrocer.co.uk/soft-drinks/tesco-rolls-out-functional-bays-for-kombucha-and-cbd-drinks/690019.article
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SUSTaINaBIlITy
