Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 41
Foodservice category overview
Foodservice deep dive
Foodservice data tables
Plain water: a clear opportunity for foodservice
Flip a challenge upside down and you’ll 昀椀nd opportunity. That tap
water consumption outside homes has risen by 1.5% in the past year21
could certainly be seen as a challenge for foodservice, given the
importance of soft drinks to the sector. But it’s also an opportunity.
In January 2024, we launched Aqua Libra Pure Filtered Plain
and Sparkling Water to help our foodservice partners transform
the challenge.
The launch was informed by certain facts. Greater tap water
consumption is being driven by growing health and
environmental consciousness. More than three quarters
(78%) of adults and two thirds of kids aged under 11 now
use personal water bottles.22 Nearly half (46%) of people
say sustainability is important when it comes to
drinks packaging23 and 45% think water sourced
from the UK is more sustainable than water shipped
from overseas.23
That’s why Aqua Libra Pure Filtered water is packaged
in 330ml in昀椀nitely recyclable aluminium cans, with
the water 昀椀nely 昀椀ltered and sourced from the UK,
eradicating the need for unnecessary transportation
miles. Aqua Libra Pure Filtered Sparkling and Still
Water complements our existing range of infused
waters under the Aqua Libra brand and allows
our partners to increase their appeal to health
and sustainability-conscious consumers.
How workplace operators can tap
the “water plus” opportunity
The “water plus” category – comprising 昀氀avoured, infused
and functional water products – is worth £16.6m and
growing at 19.5% year-on-year.24 We’re helping workplace
caterers tap into this opportunity with the Aqua Libra Flavour
Tap. The system serves pure 昀椀ltered water, either plain or
infused with a choice of 昀氀avours (all containing zero calories,
sugar and preservatives), at the touch of a button.
The Flavour Tap is establishing itself as a next-generation
o昀케ce perk, having served over 1 million drinks, with
national and multinational businesses installing them
in their facilities. Not only do the systems encourage
healthy and 昀氀avourful hydration throughout the working
day, they also make signi昀椀cant contributions to lowering
companies’ environmental impact.
21 Kantar Worldpanel GB – TH Usage Panel – Total Drinks – Occasions (consumer in-home & taken out) 52WE 14.05.23 vs 14.05.19
22 Ipsos water bottle omnibus, 1,095 adults aged 16-75 September 2023
23 Mintel Bottled Water Report 2023
24 CGA by NielsenIQ, Foodservice & Licensed report, Workplace Catering, Water Plus segment RSV 2023
FOODSERvICE DEEP DIvE
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