Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 40
Welcome
Sustainability
Category overview
Driving growth in delivery
D-commerce is going places. By the end of this year,
orders made on delivery apps will have grown share of
leading foodservice brands’ turnover by an expected 8%
pts compared to 2019.18 Delivery will have gone from
11% to an expected 22% of McDonald’s turnover in the
same timeframe18; 35% of KFC’s turnover is forecast to
come through delivery by the end of the year, up from
11% in 2019.18 But here’s the rub: only 26.7% of orders
through delivery aggregators include a soft drink,19
suggesting operators are missing a trick to maximise
order value. Here at Britvic, we’re working with partners
to address this. For example, the KFC Hat Trick Bundle
offered customers who ordered Family Feast Buckets
with 1.5l bottles of Pepsi MAX® via Uber Eats, Just Eat
or Deliveroo the chance to win a £5k cash prize. It drove
an 11.7% increase in orders20 and 14.3% of people who
used the deal were new to KFC.20
leading foodservice FTg brands by total estimated turnover share, 2019-2024F18
FTG
1%
On-Premise
5%
Delivery
4%
0%
6%
7%
2%
12%
11%
11%
22%
27%
38%
35%
29%
46%
47%
52%
71%
67%
55%
49%
54%
49%
72%
64%
57%
50%
47%
36%
29%
2019
2024F
2019
2024F
2019
2024F
18 Lumina Intelligence UK Food To Go Market Report 2024
19 Lumina intelligence, MAT data to 21.1.24, Total Soft Drinks, Delivery Lumina de昀椀ned
20 Britvic internal data
40
FOODSERvICE DEEP DIvE
2019
31%
35%
34%
24%
2024F
2019
2024F
16%
2019
2024F
