Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 37
Foodservice deep dive
Foodservice category overview
Foodservice data tables
Soft drinks gain share of lunch and
snack occasions
83%
Soft drinks play an important role in lunch and snacking occasions outside
the home. That importance is growing: 48% of food-to-go lunch occasions
featured soft drinks in 2022,5 rising to 49% in 2023;5 and 32% of food-to-go
snacking occasions featured soft drinks in 20225, rising to 39% last year.5
Linked deals have played a key role in driving this growth.
of foodservice
occasions
feature soft
drinks5
Top 10 drinks consumed by daypart - lunch, Food-to-go occasions5
48% 49%
20% 19%
Soft drink
Coffee
52WE 22.01.2023
11% 12%
11% 10%
5% 5%
6% 4%
3% 4%
3% 3%
Fruit juice /
smoothie
water /
sparkling water
Milk drink /
milkshake
Tea
Hot chocolate
Other
52WE 21.01.2024
Top 10 drinks consumed by daypart - Snack, Food to go occasions
32% 39%
Soft drink
35% 31%
Coffee
10% 10%
8% 8%
6% 6%
6% 6%
7% 6%
4% 4%
water /
sparkling water
Fruit juice /
smoothie
Milk drink /
milkshake
Hot chocolate
Tea
Other
It’s important that the independent sector
doesn’t get left behind in the race for value.
Independent operators accounted for 29% of
fast food turnover in 2023,6 and we’re helping
this grow with bespoke point of sale material
for Tango. This included the distribution of 600k
bespoke Tango branded chicken boxes through
wholesalers, including Caterchoice, N&B
Foods and Z&H Foods – activity that helped
drive sales and brand awareness, and will be
repeated with an increased roll-out in 2024.
Simply o昀昀ering money o昀昀 isn’t the only way
to attract value conscious consumers and
keeping them coming back, of course. With
many people looking to save money by trading
down from more expensive outlets such as
pubs and restaurants, foodservice operators
are increasingly rewarding customers who sign
up for loyalty schemes to win repeat custom.
5 Lumina Intelligence Eating and Drinking Out Panel 12 w/e 22.01.23 and 12 w/e 21.01.24
6 Lumina Intelligence Market Sizing, March 2024
FOODSERvICE DEEP DIvE
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