Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 36
Welcome
Sustainability
Fast food operators are using promotions on soft drinks,
which feature in 83% of all foodservice occasions,2 to do
that. With more than a third (38.1%)3 of people citing good
value for money as a motivator for their choice of soft
drink (a rise of 2.1% pts)3 and 13.8% citing special offers
or discounts as a motivator (a rise of 1.2% pts),3 operators
are upping the ante on meal deals and sales events.
For example, Burger King is using initiatives such as
its Family Bundles – incorporating Whoppers, Chicken
Royales, hamburgers and cheeseburgers with fries and
drinks – for set prices starting at £9.99 to attract families
back into foodservice4. Newcomer, Thunderbird, is also
going big on value deals as it expands its estate. Every
weekday, it offers lunch deals of three chicken strips, dip,
fries and a soft drink for £6.49; Wing Wednesdays offers
diners half-price wings all day; and Meltdown Mondays
features half price burgers.
Category overview
Value is clearly important, but people are not prepared to
sacri昀椀ce on quality. More than two in 昀椀ve (42%)3 people
say they always go for their favourite brand when buying
soft drinks in foodservice (a rise of 5% pts)3 and 25.2%
say product quality is the main reason for their choice of
soft drink (a rise of 2.6% pts).3 That’s why, here at Britvic,
we’ve been mobilising the power of the brands in our
portfolio to drive growth and enhance consumer value
perceptions for our foodservice partners.
During the autumn half term and build up to Halloween
2023, Subway offered a free kid’s meal (comprising a Sub,
Bear snacks and a Robinsons Fruit Shoot) with every footlong Sub sold. During the same half term holiday on Uber
Eats, KFC offered 25% off Family Feast Buckets with Pepsi
MAX® and Robinsons Fruit Shoot and Pizza Hut gave
away free 500ml bottles of Tango with every £20 spent.
Both deals drove signi昀椀cant growth for the operators and
will be repeated in 2024.
Vote of con昀椀dence
Consumer con昀椀dence is recovering, after the rollercoaster of recent years. At the
beginning of 2024, consumer con昀椀dence reached a level not seen since January 2022.
GFK consumer con昀椀dence, January 2019-20244
0
-10
-20
4
-30
1
2
-40
3
-50
2
3
4
FOODSERvICE DEEP DIvE
Jan 24
Sep 23
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Jul 23
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Coronavirus pandemic outbreak, lockdown
Russia invades Ukraine & energy price cap adjusted
Political turbulence, death of Queen Elizabeth II & double digit in昀氀ation
Israel and Palestine con昀氀ict
2 Lumina Intelligence Eating and Drinking Out Panel, data collected 12WE 17.04.22 and 12WE 16.04.23
3 CGA by NielsenIQ Brandtrack 2022 Q3 sample size: 1,582-1,715
4 Lumina-Intelligence-UK-Food-to-Go-Market-Report-2024 – P13
36
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