Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 28
Welcome
Sustainability
Category overview
Top of the pops11
The top 昀椀ve selling soft drinks in foodservice, ranked by volume
share of total soft drinks category.
Share change %pts
0
Volume share
10
20
-1.0%
Cola
19.7%
0.3%
Water
Juice drinks
14.2%
0.1%
9.5%
1.0%
Pure juice
-1
0
9.4%
1
As we explore below, the decline in treat occasions
and growth in quick meals are presenting signi昀椀cant
opportunities for fast food operators. There are also
clear opportunities for casual dining restaurants to use
soft drinks in their response to the changing commercial
climate. The number of people who identify as nondrinkers is growing – it increased by 0.8% pts12 in 2023 –
and fewer people are going out for treats, when alcohol is
more likely to be consumed13 – this is fuelling demand for
more sophisticated soft drinks.
Operators should focus on innovative drinks menus to
target spend growth.14 Both Zizzi and Wagamama are
great examples of how to target non-alcoholic drink
occasions through soft drink innovation and mindful
drink options. Zizzi has partnered with the Goodrays and
Humble Warrior brands, and Wagamama has a range of
low and no options, aligned to current health trends and
consumers cutting back on alcohol. More than one in
three visits to the on-trade – 31% of pub trips and 40% of
visits to restaurants – are now alcohol-free.15
2
3
growing mixer brand in 2023.17 For those who want
alcohol, it’s developed serves such as Campari Elder昀氀ower
Fizz (Campari mixed with London Essence Company
Blood Orange & Elder昀氀ower Tonic) and Pineapple Spritz
(Dead Man’s Fingers Rum with London Essence Company
Roasted Pineapple Crafted Soda). For those who are
abstaining, it has a range of mocktails using London
Essence Company Sodas as a base.
J2O Ready-To-Drink Mocktails – Blackberry & Blueberry
Martini; Strawberry & Orange Blossom Mojito; and White
Peach & Mango Daiquiri – are another perfect solution for
those looking to serve up gorgeous drinks on the 昀氀y.
Coffee shops and cafés are also looking to attract treatseeking customers with elevated ranges. For example,
Caffè Nero has launched a range of coffee 昀氀avours to
encourage trade up, including pistachio, cherry and coconut
and caramel. Costa, meanwhile, has launched a range of
hot milkshakes in white chocolate and strawberry, salted
caramel coffee and chocolate hazel 昀氀avours.
People want quality whether they’re drinking alcohol or
not. Although more than three quarters (76.3%) of people
identify as being value-led when it comes to their drinks
choices, similar numbers (73.4%) say they are led by
quality.16 In fact, 86% of people agree that quality comes
at a price16 and 73% are happy to splash out more for high
quality drinks;16 illustrating the sheer scale of opportunity
for foodservice operators to trade choices up to more
premium drinks.
Zizzi is doing just that by partnering with the London
Essence Company, which was the on-trade’s fastest
11 CGA by NielsenIQ, Foodservice & Licensed Report, Total Foodservice, Categories Britvic De昀椀ned, MAT 31.12.23
12 Lumina UK Eating Out Market Report, May 2023
13 Mintel - https://drinksretailingnews.co.uk/the-future-of-alcoholic-drinks-in-the-uk-mintel-analysis/
14 Lumina Intelligence UK Menu & Food Trends Report Dec 23
15 Kam Low & No 2023: The Customer Perspective
16 Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 25/12/22 & 52WE 24/12/23
17 CGA by NielsenIQ Mixed Drinks Licensed Report – 04.11.23 MAT
28
40
35.6%
-0.6%
Flavoured carbonates
30
FOODSERvICE CaTEgORy OvERvIEW
