Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 26
Welcome
Sustainability
Category overview
There are encouraging signs that foodservice will return to growth in real
terms over the course of 2024, driven by outlet growth and the ongoing
recovery of footfall in city centre, travel and leisure destinations.6 But as the
market bounces back, we’re seeing changes in both consumers’ reasons
for visiting outlets and the type of outlets they’re visiting. This requires new
approaches to selling soft drinks.
Foodservice’s bounce back is partly driven by greater numbers of people being
on the move again. Share of eating out that took place in city centre or high
street locations grew by 1% pts in 2023,6 re昀氀ecting growth in demand from
people looking for quick meals, snacks and drinks while they’re out and about.
More people are choosing venues based on proximity and menu choice,6
clearly, ensuring your menus are varied and your venues are in the right
locations is crucial.6
Sparkling growth
4.0
Soft drinks are punching above their weight in
foodservice. Overall sales of food and drink
through foodservice grew by 6% year-on-year
in 2023,7 but volumes fell by 3.8%.7 Soft drinks,
meanwhile, grew by 4.0% on volumes up 0.8%,8
demonstrating the resilience of the category.
%
6.0
%
Soft drinks value sales have
grown by 4.0% on volumes
up 0.8%8.
Overall foodservice sales have
grown by 6% year-on-year;
volumes have fallen by 3.8%.7
QSR and High Street remain the key areas to focus on in
Foodservice - many opportunities to target major and small
emerging groups, and independent venues
value share of soft drinks by segment in Foodservice9
43.3 %
15.6 %
15.3 %
13.3%
9.3%
3.2%
-2.7%
+0.3%
+0.7%
+0.6%
+0.2%
+0.9%
Fast food / QSR
High street food
to go
FTB Education
FTB Workplace
catering
Travel & leisure
FTB Health
& welfare
6 Lumina UK Eating Out Market Report, May 2023
7 IGD - UK eating out forecast 2023-2028 – P7
8 CGA by NielsenIQ Foodservice & Licensed Report, Total Foodservice, Total Soft Drinks, Britvic De昀椀ned, MAT 31.12.23
9 CGA by NielsenIQ, OPMS 2023, P13
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FOODSERvICE CaTEgORy OvERvIEW
