WelcomeSustainabilityCategory overviewThere are encouraging signs that foodservice will return to growth in realterms over the course of 2024, driven by outlet growth and the ongoingrecovery of footfall in city centre, travel and leisure destinations.6 But as themarket bounces back, we’re seeing changes in both consumers’ reasonsfor visiting outlets and the type of outlets they’re visiting. This requires newapproaches to selling soft drinks.Foodservice’s bounce back is partly driven by greater numbers of people beingon the move again. Share of eating out that took place in city centre or highstreet locations grew by 1% pts in 2023,6 re昀氀ecting growth in demand frompeople looking for quick meals, snacks and drinks while they’re out and about.More people are choosing venues based on proximity and menu choice,6clearly, ensuring your menus are varied and your venues are in the rightlocations is crucial.6Sparkling growth4.0Soft drinks are punching above their weight infoodservice. Overall sales of food and drinkthrough foodservice grew by 6% year-on-yearin 2023,7 but volumes fell by 3.8%.7 Soft drinks,meanwhile, grew by 4.0% on volumes up 0.8%,8demonstrating the resilience of the category.%6.0%Soft drinks value sales havegrown by 4.0% on volumesup 0.8%8.Overall foodservice sales havegrown by 6% year-on-year;volumes have fallen by 3.8%.7QSR and High Street remain the key areas to focus on inFoodservice - many opportunities to target major and smallemerging groups, and independent venuesvalue share of soft drinks by segment in Foodservice943.3 %15.6 %15.3 %13.3%9.3%3.2%-2.7%+0.3%+0.7%+0.6%+0.2%+0.9%Fast food / QSRHigh street foodto goFTB EducationFTB WorkplacecateringTravel & leisureFTB Health& welfare6 Lumina UK Eating Out Market Report, May 20237 IGD - UK eating out forecast 2023-2028 – P78 CGA by NielsenIQ Foodservice & Licensed Report, Total Foodservice, Total Soft Drinks, Britvic De昀椀ned, MAT 31.12.239 CGA by NielsenIQ, OPMS 2023, P1326FOODSERvICE CaTEgORy OvERvIEW
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