WelcomeSustainabilityCategory overviewFoodservice categoryoverviewPutting the 昀椀zzinto foodserviceEating out is bouncing back. The overall value of food, alcohol and softdrinks sold through UK foodservice outlets hit £97.3bn in 2023 – the 昀椀rsttime annual sales have exceeded pre-pandemic levels. Total sales were 6%higher than in 2022 and up 1.5% on 2019’s market value.1 However, overallvolumes of food and drink sold through foodservice dipped by 2.8%.2In a year that was de昀椀ned by soaring in昀氀ation and squeezedconsumer spending, these statistics might not come asa surprise. Food and drink in昀氀ation hit heights not seensince the 1970s3 in 2023. What might raise eyebrows is theresilience of soft drinks: sales grew by 4.0% to hit £3.02bnin 20234 and volumes grew by 0.8%,4 once again proving thecrucial role soft drinks play in driving footfall and sales andputting the 昀椀zz into foodservice.This doesn’t mean soft drinks have been free fromchallenges over the past year, of course. Growth has beenachieved despite a 0.6% year-on-year dip in buyer numbers,5thanks largely to a signi昀椀cant increase in purchase frequency(up 7.5%)5 and volume bought per trip (up 3.4%)5 by thosethat continue to buy soft drinks from foodservice outlets.As we’ll explore over the coming pages, this re昀氀ects thespotlight that savvy operators are shining on their soft drinksand illustrates wider opportunities for the sector as a whole.1 IGD - UK eating out forecast 2023-2028 – P72 IGD - UK eating out forecast 2023-2028 – P824FOODSERvICE CaTEgORy OvERvIEW
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