Foodservice category overviewFoodservice deep diveFoodservice data tablesWhy health and product quality still matterDrumming up excitement with new 昀氀avours, celebritypartnerships and store exclusives isn’t the only wayto drive growth in soft drinks, of course. Demand forpremium soft drinks and those that offer additional healthbene昀椀ts or reduced sugar content continues to surge,fuelling growth for a range of Britvic brands includingLondon Essence Company, Plenish and Pepsi MAX®.26Research shows that the importance of health to peoplewhen they’re choosing what to eat or drink is partlyinformed by how con昀椀dent they’re feeling about their昀椀nances.27 However, although recent economic shockshave dragged down the number of food and drinkproducts consumed for health reasons, one in 昀椀ve softdrinks is still consumed on health grounds.26What’s more, in each of the 昀椀nal four months of 2023,the importance of health consistently grew. More peoplebought items for health bene昀椀ts such as added vitaminsand minerals, natural or less processed credentials, or toget one of their 昀椀ve a day.28 This is bene昀椀tting soft drinkscategories such as plain and infused water, health shotsand natural energy drinks.That’s not all: the growing numbers who are moderatingtheir alcohol intake bode well for health-orientated,premium soft drinks. Currently, 46% of drinkers say they’retrying to consume less alcohol, yet only one in nine saythey’re doing this by switching to soft drinks28.This presents businesses like ours, and the partners wesupply, with more opportunities. Read on to discover howwe’re unlocking them…Currentlyyet only46%1 in 9of drinkers saythey’re trying toconsume lessalcoholsay they’redoing this byswitching to softdrinks2826 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.2327 Kantar Usage - total soft drinks 52 w/e 26.12.2328 Kantar Usage Panel – total food and drink; health needs and servings versus previous year; 12 w/e periodsCaTEgORy OvERvIEW21
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