Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 2
Welcome
Sustainability
Category overview
Welcome
to the Britvic Soft Drinks Review
Soft drinks: stability in
a volatile world
In 2023, soft drinks once again proved their resilience,
relevance, and ability to excite people from all walks
of life. They can be affordable treats, sophisticated
alternatives to alcohol, energising pick-me-ups,
refreshing health supplements and even fashion
statements. And as a new wave of brands build sales,
soft drinks are becoming an ever-broader church.
As we explore over the following pages, the UK soft
drinks market has achieved solid growth driven by a
combination of price and innovation. Overall volumes
have slipped, although at a slower rate than most other
categories. Despite ongoing volatility around the world,
costs are becoming more predictable and in昀氀ation more
manageable. Good old-fashioned cost management,
understanding consumer needs and addressing them
with exciting new products and compelling marketing
campaigns are the name of the game once again.
At Britvic, we’re proud to have helped the category grow in
2023. We’ve added to our portfolio with the acquisition of
Jimmy’s Iced Coffee and continued to invest in innovations
like our clean-label Plenish Barista M*lks and new 昀氀avours
such as Pepsi MAX® Mango and Tango Editions Sugar
Free Paradise Punch. All of these have struck a chord with
consumers and added value for us and our partners.
We’ve focused on connecting with people through
our imaginative and relative marketing campaigns.
Tango, for example, has another offbeat, irreverent and
downright funny ad campaign to thank for much of its
success over the past year, while Pepsi has bene昀椀tted
from a global redesign that references its heritage and
helps it stand out from the crowd.
We’ve also proven our commitment to continuing to
grow in a sustainable way. The next chapter in this
report outlines how Britvic is continuing to focus on its
Healthier People, Healthier Planet strategy through a
wide range of initiatives, including our ongoing calorie-
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INTRODUCTION
reduction efforts, development of drinks with functional
health bene昀椀ts and efforts to cut our reliance on fossil
fuels, as well as our alignment with the United Nations’
Sustainable Development Goals.
After that, we delve into the dynamics that have been
shaping the soft drinks market over the past year, as
well as the initiatives of Britvic, our partners, and our
peers. We then dig deeper into speci昀椀c categories and
our strategies for unlocking further growth, including
our latest innovations, marketing campaigns and
merchandising and promotional initiatives.
Despite the uncertainty that exists in the world today, we
are looking forward with a sense of renewed strength
and optimism. We look forward to continuing to grow
one of FMCG’s most exciting and vibrant categories and
helping people enjoy life’s everyday moments. We’ll be
crossing our 昀椀ngers for a little more normality; our soft
drinks, however, will always be extraordinary.
Kind regards
Paul Graham
Managing Director
