WelcomeCategory overviewSustainabilityWell, almost. Beneath the headline 昀椀gures, signi昀椀cantchanges are still taking place. With disposable incomesbeing squeezed hard by in昀氀ation, soft drinks volumessaw sharp declines in grocery multiples (down 3.7%)5and licensed venues (down 3.5%)6 throughout the yearas people switched to cheaper outlets and went out toeat and drink less often. Recent months have been morepositive, with grocery volumes growing in 2023’s 昀椀nalquarter and volume growth returned to a positive 2.4% inthe 昀椀rst quarter of 2024.7The discounters and foodservice – particularly fastfood operators – have benefitted most. Soft drinksvolumes have grown in these channels by 4.6%5 and0.8%6 respectively. While convenience and impulseretailers have seen soft drinks volumes slip by 1.8%,5the category is still fuelling strong growth for petrolforecourts, where soft drinks sales have grown by 9.9%on volumes up 1.6%.5reopened after the pandemic. Crucially, soft drinks valuesales are 12.6% higher than they were in 2019 and 3.7%higher in volume8.This is testament to the resilience and ingenuity ofproducers and retailers, as well as the increasinglydiverse roles soft drinks play in people’s lives. Softdrinks can be affordable treats, refreshing pick-me-upsand sophisticated alternatives to alcohol. They can helpenable a more balanced lifestyle, help people calm downor stay alert; increasingly, they re昀氀ectthe values and interests of thepeople who drink them.These performances take on a different light when seenin a wider context. As we explored in the 2023 BritvicSoft Drinks Review, category sales boomed in groceryand convenience during the turmoil of Covid and outof-home saw strong growth as pubs and restaurantsChannel hopping9Total soft drinks£20.3bn, +6.5% value change, -1.5% volume changeDiscountersConvenience &impulsegrocerymultiplesFoodserviceoutletslicensedoutlets£1.2bn£4.2bn£7.2bn£3bn£4.6bnValue % changeValue % changeValue % changeValue % changeValue % change17.510.37.44.01.4Volume % changeVolume % changeVolume % changeVolume % changeVolume % change4.6-1.8-3.70.8-3.55 NielsenIQ RMS, Total Soft Drinks, Value and Volume Sales, grocery, impulse & convenience and discounters, 52 w/e to 30th Dec 20236 CGA by NielsenIQ RMS – out of home data, Total Soft Drinks, Value and Volume Sales, 52 w/e 30.12.237 NielsenIQ RMS, Total Soft Drinks, grocery, impulse & convenience and discounters, volume sales, 12 w/e to 30th March 20248 Kantar Worldpanel - Combined TH & OOH Purchase Panel data - Total Soft Drinks 52we 22.01.2023 Vs 27.01.20199 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.23 - combined with CGA by NielsenIQ - out-of-home 52 w/e 31.12.23 vs a year ago16CaTEgORy OvERvIEW
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