Britvic-SDR-Foodservice-v17 FV - Flipbook - Page 16
Welcome
Category overview
Sustainability
Well, almost. Beneath the headline 昀椀gures, signi昀椀cant
changes are still taking place. With disposable incomes
being squeezed hard by in昀氀ation, soft drinks volumes
saw sharp declines in grocery multiples (down 3.7%)5
and licensed venues (down 3.5%)6 throughout the year
as people switched to cheaper outlets and went out to
eat and drink less often. Recent months have been more
positive, with grocery volumes growing in 2023’s 昀椀nal
quarter and volume growth returned to a positive 2.4% in
the 昀椀rst quarter of 2024.7
The discounters and foodservice – particularly fast
food operators – have benefitted most. Soft drinks
volumes have grown in these channels by 4.6%5 and
0.8%6 respectively. While convenience and impulse
retailers have seen soft drinks volumes slip by 1.8%,5
the category is still fuelling strong growth for petrol
forecourts, where soft drinks sales have grown by 9.9%
on volumes up 1.6%.5
reopened after the pandemic. Crucially, soft drinks value
sales are 12.6% higher than they were in 2019 and 3.7%
higher in volume8.
This is testament to the resilience and ingenuity of
producers and retailers, as well as the increasingly
diverse roles soft drinks play in people’s lives. Soft
drinks can be affordable treats, refreshing pick-me-ups
and sophisticated alternatives to alcohol. They can help
enable a more balanced lifestyle, help people calm down
or stay alert; increasingly, they re昀氀ect
the values and interests of the
people who drink them.
These performances take on a different light when seen
in a wider context. As we explored in the 2023 Britvic
Soft Drinks Review, category sales boomed in grocery
and convenience during the turmoil of Covid and outof-home saw strong growth as pubs and restaurants
Channel hopping9
Total soft drinks
£20.3bn, +6.5% value change, -1.5% volume change
Discounters
Convenience &
impulse
grocery
multiples
Foodservice
outlets
licensed
outlets
£1.2bn
£4.2bn
£7.2bn
£3bn
£4.6bn
Value % change
Value % change
Value % change
Value % change
Value % change
17.5
10.3
7.4
4.0
1.4
Volume % change
Volume % change
Volume % change
Volume % change
Volume % change
4.6
-1.8
-3.7
0.8
-3.5
5 NielsenIQ RMS, Total Soft Drinks, Value and Volume Sales, grocery, impulse & convenience and discounters, 52 w/e to 30th Dec 2023
6 CGA by NielsenIQ RMS – out of home data, Total Soft Drinks, Value and Volume Sales, 52 w/e 30.12.23
7 NielsenIQ RMS, Total Soft Drinks, grocery, impulse & convenience and discounters, volume sales, 12 w/e to 30th March 2024
8 Kantar Worldpanel - Combined TH & OOH Purchase Panel data - Total Soft Drinks 52we 22.01.2023 Vs 27.01.2019
9 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.23 - combined with CGA by NielsenIQ - out-of-home 52 w/e 31.12.23 vs a year ago
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CaTEgORy OvERvIEW
