Britvic-SDR-Convenience-v14 FV - Flipbook - Page 48
Welcome
Sustainability
Category overview
glossary
Cola
Cola-昀氀avoured carbonated drinks, including cola with
昀氀avours such as cherry, twist of lemon, etc. Includes all
clear and coloured colas
Diet vs standard
Diet Brands and NAS Brands. Diet Brands (e.g. Diet Coke)
are items described as Low Calorie/Low Sugar or Caffeine
Free and NAS brands = Zero brands (e.g. Pepsi MAX®
and Coke Zero) are items described as No Added Sugar,
NAS, N.A.S, or Sugar Free. Standard - All other products,
including plain water
Dilutes (also see Squash)
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Flavoured carbonates
Flavours are typically orange, cherry, lime, blackcurrant,
apple, pineapple and grapefruit, lemon, lemon and lime,
tropical and other mixed fruit 昀氀avours. Also includes Tizer,
Dr Pepper and Vimto, as these brands contain fruit
Natural energy
Natural Energy are Energy drinks which contain stimulants
from a natural source
Non-fruit 昀氀avoured carbonates
Non-fruit 昀氀avoured carbonates, excluding cola but
including Irn Bru. Also includes traditionals such as cream
soda, ginger beer and shandy
Occasions
The reason for consumption, e.g. routine meal together
Pure juice (other)
A non-carbonated 100% pure juice or other juice blend
with no added water or sweetener, that may be chilled
or longlife. Includes all concentrated juices, with the
exception of frozen juice
Smoothies
Generally drinks described as smoothie, either in brand
name or as a descriptor on the packaging
Sports drinks
Flavoured hydration
Drinks that are speci昀椀cally designed to replace minerals,
sugars, trace elements and 昀氀uids as a result of exercise.
Can include dilutables and powders
Fruit 昀氀avoured carbonates
Squash (also see Dilutes)
Sparkling or still 昀氀avoured water, juice drinks or iced tea in
kids or adult formats
Flavours are typically orange, cherry, lime, blackcurrant,
apple, pineapple and grapefruit, lemon, lemon and lime,
tropical and other mixed fruit 昀氀avours. Excludes non fruit
carbonates such Dr Pepper and Irn Bru
Iced co昀昀ee
A ready-to-drink packaged co昀昀ee beverage,
containing co昀昀ee, that is usually consumed chilled
Juice drinks
A non-carbonated drink which generally contains
fruit juice (some may not) plus added water or other
ingredients
lemonade
All conventional clear and cloudy or traditional,
carbonated lemonade; 昀氀avoured with lemon juice and
additional fruit 昀氀avours to produce coloured lemonade
missions (also shopper missions)
The purpose for which a shopper visits an outlet
mixers
All drinks intended to dilute an alcoholic beverage, as well
as being consumed as a standalone soft drink
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CONvENIENCE DEEP DIvE
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Stills
Collective term for the non-carbonated segments
Stimulants
All ‘energy boosting’ drinks such as Red Bull, normally 昀椀zzy
Water
Still or sparkling water with nothing else added
Water plus / Flavoured water
Sparkling or still 昀氀avoured water
