Britvic-SDR-Convenience-v14 FV - Flipbook - Page 41
Convenience deep dive
Convenience overview
Convenience data tables
How to help shoppers bag a deal
(and drive growth for your business)
Clear communication is crucial when it comes to helping
people complete their missions. It’s key that retailers
communicate promotions clearly along the path to
purchase, merchandise products included in deals
together and ensure that prices are not easily missed. Try
stocking larger bottles of Pepsi MAX®, Fanta and 7UP in
chillers alongside pizzas and ready meals to drive growth
in meal-for-tonight shoppers.
In the chiller we suggest energy (Stimulants, Glucose &
Sports) and carbonates (Cola and Flavoured Carbonates)
are beacon categories. Heroing key brands such as
Red Bull, Monster, Lucozade, Dr Pepper, Fanta, Tango,
Coca Cola and Pepsi. Alongside these category staples,
ensuring hydration need is covered with plain, 昀氀avoured
and functional varieties offering choice with brands such
as Aqua Libra, Lipton and Robinsons Ready-To-Drink.
For more tips on how to capitalise on demand for healthier drinks visit www.atyourconvenience.com
Why not try the below plan on for size?
Cola
Stimulants
Flavoured carbs
glucose
Iced
co昀昀ee
Sports
Dairy &
protein
Juices &
smoothies
Flavoured hydration
Pure hydration
CONvENIENCE DEEP DIvE
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