Britvic-SDR-Convenience-v14 FV - Flipbook - Page 40
Welcome
Sustainability
Category overview
Bigger breakfasts
Breakfast is big business for forecourts. It’s growing too: the
proportion of people who bought breakfast while travelling
or commuting has risen by 0.3% pts to 11% of all breakfast
occasions in the past year and 10% of all food-to-go missions
in forecourts are for breakfast (double the number in wider
convenience).21
Operators are cashing in. A 昀椀fth (20%) of food-to-go new
product development launched in the 昀椀rst quarter of 2024
was for breakfast.22 With bakery the number one category
at breakfast21, we suggest pairing items such as
croissants and pain au chocolate with Jimmy’s Iced
Coffee to maximise spend. Alternatively, Plenish
Health Shots are a perfect accompaniment to
fresh fruit, overnight oats and yoghurts.
more miles from Deferred
People don’t just buy food and drink from forecourts to
consume on-the-go or while they’re charging their electric
vehicle. Growing numbers are picking up meals for the
night ahead. Forecourts could be doing more to tap into
this opportunity. On average, shoppers are paying £10.44
for a ‘meal for tonight’ with a soft drink but are currently
only spending £7.18 in forecourts.23 This presents a
massive 45% growth opportunity.23
We have the insights to help retailers realise this. Frozen
& chilled foods are purchased for ‘meal for tonight’,23 so
merchandising larger sharing bottles and multipacks of
7UP, Tango and Dr Pepper with frozen pizzas and ready
meals and offering link deals can help drive growth.
Indeed, Britvic launched a new four-pack of 330ml cans
of Pepsi MAX® to tap into this opportunity. Offering
shoppers the chance to trade up with deals on products
such as J2O and London Essence Company drinks can
also pay off.
Speci昀椀c events such as sports tournaments and cultural
events, as well as seasonal opportunities, can pay
handsomely when it comes to realising the deferred
drinks opportunity. With several high-pro昀椀le sports
tournaments kicking off this summer (as well as the
Great British barbecue season), retailers can cash in
as people get together by stocking larger formats and
multipacks of soft drinks.
21 Lumina Intelligence Convenience Tracking Programme 52 w/e 04.02.24
22 Lumina Intelligence UK Food to Go Market Report 2024; Q1 2024
23 Lumina Intelligence Convenience Tracking Programme 2023
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CONvENIENCE DEEP DIvE
We believe that forecourt operators can realise more
growth by increasing drinks presence in top-up missions
baskets in forecourts.21 The size of the prize in ‘meal-fortonight’ illustrates a key fact: not all soft drinks bought
from forecourts are for quenching thirst on-the-go. With
forecourts expected to continue to evolve at pace over
coming years, the opportunities to drive growth in soft
drinks will grow too.
