Britvic-SDR-Convenience-v14 FV - Flipbook - Page 38
Welcome
Sustainability
Category overview
Driving health
The UK’s growing health consciousness has been one of
the de昀椀ning trends of the food, drink and leisure industries
in recent years. The value of the UK gyms and health club
market hit a record high in 2023 and the number of people
who are active gym members increased by 3.9% year-onyear.15 And it’s clear that people want to continue their good
work when they’re outside the gym by consuming healthier
food and drink.
This presents a huge opportunity for soft drinks. Nearly half
of shoppers (45%) now judge the value of food and drink in
terms of the added nutritional bene昀椀ts they offer16 and two
thirds (65%) say that added health bene昀椀ts would make
them want to consume more soft drinks.17 Hence why
functional health drinks are one of the most dynamic and
fast-moving categories in grocery right now.
How healthy (or not) the products on shelves are, plays
an increasingly important role in how much shoppers
are prepared to pay for them. Health may not be the #1
attitude across soft drinks shoppers in forecourts, but it
is the one to see the greatest increase with 59% claiming
to be very health led (up 3%pts YoY).18 By catering for the
trend towards health consciousness with a wider range of
soft drinks, forecourt operators can unlock further growth.
Products such as health shots, kombucha, ke昀椀r and
drinks infused with CBD, adaptogens and natural sources
are all commanding growing share of shelf space, so
it’s crucial that brands and retailers communicate these
clearly and accurately.
15 Health Club Management - https://www.healthclubmanagement.co.uk/healthclub-management-features/Insight-The-shape-of-now/36493
16 Mintel Recession and the cost-of-living crisis - January 2023
17 Mintel Carbonated Soft Drink 2022
18 Lumina Intelligence Convenience Tracking Programme 52 w/e 31.03.23
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CONvENIENCE DEEP DIvE
We have the Plenish range of cold pressed juices and
health shots to help give drinkers a healthy lift, whilst
Aqua Libra’s infused, Still and Sparkling UK-sourced
waters (packaged in in昀椀nitely recyclable aluminum
cans) provide convenient, healthy hydration. Jimmy’s
Iced Coffee MyProtein, meanwhile, is on hand to give
shoppers a refreshing boost when they need it most.
Ensuring such products are clearly visible and chilled instore is crucial if retailers are to realise the full opportunity.
For more tips on how to capitalise on demand for healthier
drinks, log on to the ‘At Your Convenience’ online platform
www.atyourconvenience.com.
