Britvic-SDR-Convenience-v14 FV - Flipbook - Page 35
Convenience deep dive
Convenience overview
Convenience data tables
Why do people visit the forecourt shop?
Think fuel is the top reason people visit forecourt shops? Think again.
Fuel stops are the fourth most common reason for visiting roadside retailers, accounting for 8.8% of
visits, behind stops for newspapers or magazines (9.8%), planned top-up shops (17.4%) and foodto-go (21.6%).5 As shown below, soft drinks are more likely to be bought on food-to-go, fuel and treat
missions and less likely to be bought on occasions when people are on top-up or news missions.
Encouraging shoppers to pick up drinks on these occasions with promotions and savvy merchandising
will fuel further growth.
Share of shopper missions5
Forecourt shopper
0.3%
0.4%
Other
1.0%
2.0%
Gifting
1.4%
1.6%
2.3%
Entertainment
Car wash
Meal for tonight
Services
Newsagent
Top-up (dstress)
Treat
Daytime meal occasion
Fuel
Drink-to-go
Top-up (planned)
Food-to-go
1.7%
6.1%
4.2%
5.7%
4.9%
9.8%
5.5%
5.5%
7.0%
7.7%
8.0%
9.7%
9.1%
9.7%
8.8%
14.3%
6.8%
17.4%
16.2%
21.6%11
32.3%
Soft drink shopper
CONvENIENCE DEEP DIvE
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