Britvic-SDR-Convenience-v14 FV - Flipbook - Page 34
Welcome
Sustainability
All this presents signi昀椀cant opportunities for soft drinks, the
channels best selling food and drink category.3 Soft drinks
are an engine of growth for forecourts.4 They’re bought on
more than a quarter (29.5%) of forecourt visits.5 We calculate
that by raising that number to one in every three baskets,
operators can unlock an opportunity worth £36m.6 That’s
more than £4,900 a year in incremental sales per outlet.7
The following pages aren’t only for forecourt retailers.
With the roll out of electric vehicle charging infrastructure
accelerating across a wide range of locations - including
supermarkets, neighbourhood convenience stores and other
retail sites8 - it’s clear that many convenience operators could
apply the lessons explored here to their own outlets. But
they all need to start with a question: Why are my shoppers
visiting the convenience store in a forecourt?
Category overview
Food-to-go missions account for 21.6%5 of total forecourt
shop visits and, partly thanks to the widespread use of
mechanics such as meal deals, 32.3% of soft drinks visits
are attributed to people on food-to-go missions.5 Soft drinks
also overtrade in fuel missions.5
There are also several missions in which soft drinks under
index. For example, 17.4% of shop visits to forecourts are
planned top-up shops but 16.2% of soft drinks visits are on
these occasions;5 9.8% of shop visits are to buy newspapers
or magazines but only 5.5% of soft drinks are bought with
these items;5 6.1% of shop visits are to pick up meals for
later while only 4.2% of soft drinks visits are to people on
these missions.5 These missions represent signi昀椀cant
growth opportunities for soft drinks producers and retailers.
For forecourts, the answer seems obvious: for fuel, of
course! But people’s reasons are more varied than that.
Demonstrating this, one in four (26.6%) visitors on a
convenience mission to purchase items in a forecourt store
arrive on foot as a local trip5. Of those using forecourts as
a convenient pit stop for food and drink fuel is bought on
just 8.8% of visits5. The most common reason people visit a
forecourt shop is for food-to-go. 5
32.3%
of soft drinks sales are
attributed to people on
food-to-go missions.5
3 ACS Forecourt Report 2023 - NielsenIQ Scantrack 2023. Data re昀氀ects Multiple Forecourt Retailers only
4 Circana, Total Soft Drinks Britvic De昀椀ned, Roadside Petrol Multiples, Value + Unit Sales % Change, 2023
5 Lumina CTP, Forecourts, 52 weeks to 04.02.24
6 Calculated by dividing the £306.9 soft drinks value in Circana, Roadside Petrol Multiples, Value Sales 2023 by the % of baskets from Lumina CTP (29.5%), Forecourts, 52
weeks to 04.02.24 & increasing to 33%
7 Calculated by dividing £36m by the 7.4k forecourts with C-stores in operation in the UK - Experian V2 database release, September 2022
8 https://www.edie.net/uk-supermarkets-charge-ahead-with-ev-infrastructure-additions/
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CONvENIENCE DEEP DIvE
