Britvic-SDR-Convenience-v14 FV - Flipbook - Page 28
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Sustainability
Category overview
One in four convenience baskets features soft drinks8
Soft drinks were bought on over a quarter (26.1%) of visits to UK c-stores in 20238, up from 23.6%
in 2022.8 That makes soft drinks the second most purchased product in c-stores after chilled
foods, a category that encompasses everything from ready meals to raw meat. Soft drinks is
the most bought impulse category in convenience retail, appearing in more than twice as many
shopping baskets as alcohol, which was bought on 11% of store visits in 2023.8
Basket analysis
2022
2023
0
10
20
30
Chilled foods total
26.8%
Soft drinks total
23.6%
Bakery total
23.8%
Crisps & snacks total
18.3%
25.0%
2.9%
2.5%
1.2%
2.0%
Confectionary total
12.2%
13.7%
1.5%
Chilled dairy & alternatives total
11.6%
13.3%
1.7%
Alcohol total
10.6%
Biscuits & Bars total
Tinned & packaged total
Frozen foods total
8.4%
6.6%
6.3%
11.0%
8.3%
1.7%
8.0%
1.7%
So too is ensuring they continue to offer exciting 昀氀avours
and drinks that satisfy a variety of consumer needs. Limited
edition 昀氀avours play a key role in generating excitement
among shoppers, as the performances of Tango Sugar Free’s
Limited Editions show. Tango Editions Sugar Free Paradise
Punch achieved sales of £4.2m last year,9 and Tango Sugar
Free Berry Peachy racked up £3.4m in 2022.9 This year’s
launches, Tango Cherry Blast & Raspberry Blast and Tango
Editions Mango are set for similar success.
As we’ve seen, soft drinks are cited as the number
one footfall and sales driver for convenience retail10,
accounting for 31% of all shopping missions and 32% of
sales.10 Shoppers are visiting c-stores to buy soft drinks to
satisfy a wide range of needs – “for a treat” is the number
one reason claimed by half of shoppers, followed by ‘for
snacks’ for over a quarter of shoppers.11 It’s therefore
important that retailers stock a wide range of chilled soft
drinks that are clearly visible , as well as positioning and
promoting them with food, to drive up spend.
8 Lumina Intelligence Tracking Programme - 52 w/e 08.01.23 - 07.01.24
9 Circana Convenience, Britvic De昀椀ned Soft Drinks, Value and Unit growth, YOY, 52WE 31.12.23
10 Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023
11 Lumina Intelligence Convenience Tracking Programme, 52WE 31.12.23
CONvENIENCE CaTEgORy OvERvIEW
0.4%
1.8%
10.1%
To continue to capitalise on soft drinks’ growth, it’s crucial
retailers understand the fundamental reasons people
buy them. It will be no surprise that most drinks sold
through c-stores are packaged in formats best suited for
immediate, rather than deferred, consumption.9 They’re
also growing at a faster rate, having surged by 17.2% to
£2.5bn, with units up 4%.9 Whereas, sales of deferred
consumption formats grew by just 10% to £833.4m, with
unit sales remaining 昀氀at year-on-year.9
28
20.3%
26.1%
35.6%
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