Britvic-SDR-Convenience-v14 FV - Flipbook - Page 27
Convenience overview
Convenience deep dive
Convenience data tables
Soft drinks: convenience retailers’ top footfall and sales drivers
Nothing’s more likely to lure people through the doors of a convenience store
than soft drinks. Soft drinks is the number one impulse category cited by almost
three in ten retailers to drive footfall, sales and pro昀椀t7.
Total convenience retail: Top 5 categories generating
the most of store’s footfall / sales /pro昀椀t*
Footfall
Sales
Pro昀椀t
40%
32%
32%
31%
31%
30%
29%
23%
22%
21%
18%
18%
14%
14%
13%
0%
Soft drinks
Confectionary42
Crisps & snacks
alcoholic drinks
& low2no
Cigarettes
& tobacco
*Note: The de昀椀nition of pro昀椀t is subject to retailer interpretation
7 Lumina Intelligence Retailer Attitudes and Behaviours Study July 2023 - NB the de昀椀nition of pro昀椀t is subject to retailer interpretation
CONvENIENCE CaTEgORy OvERvIEW
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