Britvic-SDR-Convenience-v14 FV - Flipbook - Page 22
Welcome
Sustainability
Category overview
The year in numbers
£438.7m
of soft drink sales added
to convenience in 20231
15.3%
The category is
now valued at
total soft
drinks value
sales growth
in 20231
£3.3bn
2
Petrol & Travel grew
the 2nd fastest
(+14.4%)
adding over
£64.1m
4
in value sales yoy
yEaR IN NUmBERS
(+16.8% yoy)
adding over
£362.2m
to convenience3
Sports
drinks was
the winning
segment
in 2023,
with value
growth of
+64.6%
yoyadding
£75.3m
to convenience5
1 Circana, Total Convenience, Total Soft Drinks Britvic De昀椀ned, Value growth YoY, 52WE 31/12/2023
2 Circana, Total Convenience, Total Soft Drinks Britvic De昀椀ned, Value sales, 52WE 31/12/2023
3 Circana, Symbols & Independents, Total Soft Drinks Britvic De昀椀ned, Value & £PPL growth YoY, 52WE 31/12/2023
4 Circana, Petrol & Travel, Total Soft Drinks Britvic De昀椀ned, Value growth YoY, 52WE 31/12/2023
5 Circana, Total Convenience, Total Soft Drinks by Segment Britvic De昀椀ned, Value growth YoY, 52WE 31/12/2023
6 Circana, Total Convenience, Total Soft Drinks by Segment Britvic De昀椀ned, Value sales, 52WE 31/12/2023
22
Symbols &
Independents
saw the
fastest value
growth
The top 昀椀ve soft
drink segments
in convenience are6
1
Stimulants
2
Cola
3
Fruit carbs
4
Plain water
5
Sports drinks
