Britvic-SDR-Convenience-v14 FV - Flipbook - Page 14
Welcome
Sustainability
Category overview
Category overview
Performing
under pressure
Put enough pressure on anything for long
enough and it will change. The past year has
shown how this law of physics applies to
food and drink. Last February, in昀氀ation hit a
height not seen since the 1970s1, and prices
continued to rise (although at a falling rate)
throughout 2023.2 as a consequence, people
have reined in spend and volumes have fallen
for many categories.3
Despite this pressure, soft drinks have
performed well. Overall sales of soft drinks
through the UK’s out-of-home outlets,
supermarkets, convenience stores and
discounters grew by 6.5% to just over
£20.3bn; volumes slipped by 1.5%.4
after the wild swings in sales seen
since 2020, this represents a
resumption of business as usual
for the category.
1 ONS - https://www.ons.gov.uk/economy/in昀氀ationandpriceindices/bulletins/consumerpricein昀氀ation/february2023
2 ONS - https://www.ons.gov.uk/economy/in昀氀ationandpriceindices/articles/costo昀氀ivinginsights/food
3 The Grocer – Top Products - https://www.thegrocer.co.uk/reports/rankings/top-products
4 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.23 - combined with CGA by NielsenIQ - out-of-home 52 w/e 31.12.23 vs a year ago
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CaTEgORy OvERvIEW
