Convenience overviewConvenience deep diveConvenience data tablesAnother way we’re working to reduce packagingwaste includes the accelerated roll out of LondonEssence Company’s Freshly Infused founts in pubs andrestaurants. This system can yield a reduction in drinkspackaging of 99% for our partners, which reduces ourwater usage and haulage space for transportation.24Highly concentrated squashes and syrups, such assuper strength Robinsons in innovative 89% plant-basedpackaging concept, Ecopack, is another example of howwe’re reducing packaging waste.Sustainability is a growing concern for everyone. Wewill continue to strive to make our operations moresustainable and share stories of the steps we are taking toour consumers, growing numbers of whom are a昀케liatingthemselves with brands that represent their values andabandoning those that don’t.25 Over the coming chapters,we will share stories of other ways we’re engaging withshoppers and driving growth for our partners.Searching for sustainabilitySustainability matters. Growing concern is illustrated by the surge in Google searches for the term over the pasttwo decades. Searches have peaked in the past three years26 as evidence of the toll humanity is taking on theplanet and discourse around the need for change at a global level have mounted.Interest over time26Jan 2004Jan 2007Jan 2010Jan 2013Jan 2016Jan 2019Jan 2022Jan 202524 Based on 1000 cases of LEC NRB Tonic water transitioning to dispense- equal to reduced packaging of 4.6 tonnes25 Mintel 2024 Global Consumer Trends - https://insights.mintel.com/rs/193-JGD-439/images/Mintel_2024_Global_Consumer_Trends_English.pdf?mkt_tok=MTkzLUpHRC00MzkAAAGPuzHpdt90_082JTAJCi7YNUnCIkbZhvyTYJ4c2DzBqE1xyLSSYLFs-X9owpyW5hk8TE1iUOwHa59GlPazrFhqJfHv-BJCJzwKotRX8tHtEB7o26 https://trends.google.com/trends/explore?date=all&geo=GB&q=sustainability&hl=enSUSTaINaBIlITy13
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