Britvic-SDR-Convenience-v14 FV - Flipbook - Page 13
Convenience overview
Convenience deep dive
Convenience data tables
Another way we’re working to reduce packaging
waste includes the accelerated roll out of London
Essence Company’s Freshly Infused founts in pubs and
restaurants. This system can yield a reduction in drinks
packaging of 99% for our partners, which reduces our
water usage and haulage space for transportation.24
Highly concentrated squashes and syrups, such as
super strength Robinsons in innovative 89% plant-based
packaging concept, Ecopack, is another example of how
we’re reducing packaging waste.
Sustainability is a growing concern for everyone. We
will continue to strive to make our operations more
sustainable and share stories of the steps we are taking to
our consumers, growing numbers of whom are a昀케liating
themselves with brands that represent their values and
abandoning those that don’t.25 Over the coming chapters,
we will share stories of other ways we’re engaging with
shoppers and driving growth for our partners.
Searching for sustainability
Sustainability matters. Growing concern is illustrated by the surge in Google searches for the term over the past
two decades. Searches have peaked in the past three years26 as evidence of the toll humanity is taking on the
planet and discourse around the need for change at a global level have mounted.
Interest over time26
Jan 2004
Jan 2007
Jan 2010
Jan 2013
Jan 2016
Jan 2019
Jan 2022
Jan 2025
24 Based on 1000 cases of LEC NRB Tonic water transitioning to dispense- equal to reduced packaging of 4.6 tonnes
25 Mintel 2024 Global Consumer Trends - https://insights.mintel.com/rs/193-JGD-439/images/Mintel_2024_Global_Consumer_Trends_English.pdf?mkt_tok=MTkzLUpHRC00
MzkAAAGPuzHpdt90_082JTAJCi7YNUnCIkbZhvyTYJ4c2DzBqE1xyLSSYLFs-X9owpyW5hk8TE1iUOwHa59GlPazrFhqJfHv-BJCJzwKotRX8tHtEB7o
26 https://trends.google.com/trends/explore?date=all&geo=GB&q=sustainability&hl=en
SUSTaINaBIlITy
13
