Annual report and accounts 2023 - Flipbook - Page 21
Strategic Report
Corporate Governance
Accounts
A new look for
Barr Flavours
Our Barr Flavours range got a bolder and brighter new
look late in 2022 creating stronger shelf standout and
appealing to shoppers looking for a fun, young and
energetic brand of great tasting and great value flavours.
Barr has a longstanding, loyal customer base in
Scotland and increasingly across the rest of the UK,
and continues to be a firm favourite for shoppers.
The new packaging began rolling out to stores in
December across its full product range with marketing
support in place for retailers and wholesalers to bring
the brand to life for shoppers.
Building
brands
Connecting
with consumers
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