The Intermediary – February 2025 - Flipbook - Page 74
P RO T E C T I O N
Opinion
Enhance services
and increase
retention
L
oyal portfolio landlord
clients can be worth
their weight in gold.
These clients don’t just
require financing, they
oen have multiple
opportunities to raise capital for
numerous financing projects, and the
complexity of their portfolios means
they require tailored solutions.
Building strong relationships
with portfolio landlords can lead
to a reliable, consistent stream of
business. With so much on their
plates, these landlords appreciate
working with brokers who truly
understand their needs and can offer
a holistic approach to simplify their
property management.
Specialist support
One way to increase the benefits
you offer to your portfolio landlord
clients is by helping them with their
insurance needs. You don’t need to
become an insurance expert to do this
– partnering with a specialist makes it
simple to deliver enhanced protection
services while saving your clients
time and money. It’s a win-win for
everyone involved.
Landlord insurance is an essential
tool for protecting their investments,
but it can feel like just one more
thing for a busy landlord to manage.
Cover can be arranged for individual
property risks, or for entire portfolios.
While some landlords handle their
insurance directly and others seek
advice from brokers, by offering this
service yourself, your clients are more
likely to come back to you time and
time again.
The market opportunity here is
significant. Research shows there are
2.82 million private landlords in the
UK, and 13% of them are portfolio
landlords who own four or more
74
The Intermediary | February 2025
properties. That’s nearly 370,000
potential clients who own 2.2 million
properties between them.
These landlords aren’t just looking
for help with a single mortgage or a
simple policy – they need ongoing
support from experts who understand
the complexities of managing multiple
investments.
Diverse solutions
By helping your portfolio landlord
clients secure the right insurance, you
can become an invaluable part of their
support team. At Solstar, for example,
we specialise in arranging landlord
insurance that is designed to meet the
unique needs of portfolio landlords.
From houses and flats to holiday
lets, and even properties undergoing
renovation, we offer solutions that
protect their entire portfolio.
The range of protection we provide
goes beyond basic buildings and
contents insurance. Our policies can
include accidental and malicious
damage, rent protection, and legal
cover for tenant disputes. Home
Emergency Protection can also be
arranged – this is ideal for landlords
who prefer a hands-off approach
to their properties, as this level of
protection can reduce the need for
property management services and
provides their tenants with 24-hour
access to services such as plumbers,
glaziers, locksmiths or builders,
without ever having to contact the
landlord.
For brokers, there are clear benefits
to helping clients with insurance. Not
only can they deepen relationships
with portfolio landlords and add value
to their businesses, but they can also
enjoy a consistent revenue stream
through referral commissions. With
an insurance partner, like Solstar,
you don’t need to worry about the
JACQUI EDWARDS
is senior insurance
executive at Solstar
Building strong
relationships with
portfolio landlords
can lead to a reliable,
consistent stream
of business”
complexities of insurance – we handle
the heavy liing, so you can focus on
providing the best possible service to
your clients.
Portfolio landlords are among
the most valuable clients a broker
can have. They’re loyal, they have
recurring needs, and they’re oen
looking for trusted partners who can
simplify their busy lives. By stepping
in to assist with their insurance needs,
you’re offering a service that makes
their lives easier and positions you as a
key player in their success.
The best part? You don’t have to
navigate this alone. With the right
partner, you can confidently deliver a
solution that protects their properties,
their income, and their peace
of mind. ●
