The Educator Magazine U.K. Sept-Dec 2024 issue - Magazine - Page 55
Water is a highly relevant subject to
Cartoon Network audiences and is one
of the most universal climate subjects
that impacts every kid in one way or
another.
Cartoon Network has created dedicated
water themed Climate Champions
challenges on its microsite and app
such as, “The Great Shower Race” –
which encourages reducing shower
times to 5 minutes to save water.
Challenges like “Beach Clean”, “Clean
Your Local Environment” and “Waterways Wonders”, encourages families
to help clean up their local waterways
(that could be a stream, river, or
coastline) and clean up litter in local
areas so that it doesn't end up in storm
drains which connect to waterways.
Challenges that can be done at home
include, “Be Drain Safe” - encouraging
kids not to dispose oils, food and wet
wipes down drains and use compost or
bins instead, and “Stop the drip” –
encouraging kids to go around the
home to check taps and hoses to make
sure they’re not leaking.
Cartoon Network is expanding the
Climate Champions water initiative by
integrating it into Cartoon Network
Game On! on Roblox, ensuring that
messaging about tackling climate
change reaches kids during their
playtime. Being where kids love to
spend time is critical to driving deeper
engagement and Cartoon Network will
be seeding water-friendly behaviours
through its gaming experience on the
popular kids gaming platform. Cartoon
Network GameOn! will add new Climate
Champions water themed in-game
missions such as “Rain Catcher” – where
players can help Craig place rain
collectors around the park, “Bottle Hero”
– where players can help Robin pass out
reusable water bottles, and “Cap
Collector” – where players can help
Darwin collect bottle caps.
Warner Bros Discovery, VP Brand,
Comms and Digital Content Strategy,
Monika Oomen says: "Water, often
taken for granted, is one of our most
precious elements yet we don’t always
appreciate its significance. We want to
use Cartoon Network’s Climate
Champions to raise awareness and
inspire kids to cherish every drop.
Kids are the key to safeguarding the
planet and we want to use our channels
to motivate and ultimately enable kids
to act.”
She continues: “Our partnership with
Wastebuster during Water Week aims
to empower young change-makers,
through practical guidance, and
equip kids with the tools to protect
our planet. This collaboration with
Wastebuster elevates our campaign
because it is a fusion of storytelling and
climate education. By weaving
narratives, we inspire the next
generation to care for our world.”
Founder and Director of Wastebuster,
Katy Newnham says: ‘We believe in
the power of entertainment for social
change. Wastebuster are delighted
to work in partnership with Cartoon
Network’s Climate Champions for Water
Week to give children the confidence,
motivation and tools to become
the next generation of water
conservationists. By capturing children’s
imaginations with relatable characters,
compelling stories, fun facts and simple
water action challenges, children can
be inspired to adopt pro-active,
responsible water behaviours.
She continues: The partnership
demonstrates a collaborative new way
of delivering education for sustainable
development, in support of the United
Nations Water Action Decade.
Children can influence and encourage
their families to adopt more responsible
consumer behaviours. By motivating
children with values-based education,
we can foster communities that are
committed to conserving water and
preventing water pollution through
simple, everyday actions.
We look forward to working together
with Cartoon Network’s Climate
Champions to create positive change
worldwide and support the United
Nations Sustainable Development
Goals, whilst giving children a fun,
exciting, and engaging experience
with their favourite characters."
On-Air promos on Cartoon Network will
help support the Climate Champions
water initiative during the month of
June and celebrate the planet whilst
showcasing water in all shapes and
forms. On social media Cartoon
Network has created water related
videos, climate content clips and
compilations that feature water, on
TikTok and YouTube, that are fun and
encourage kids to accept water related
challenges.
Cartoon Network’s Climate Champions
is an award-winning initiative designed
to empower and inspire kids aged 6-11
to take meaningful steps in their daily
lives towards environmental change.
By making environmental action
tangible and achievable, the
Microsite and app fosters a sense
of community among kids worldwide.
It not only educates but also connects
children with others who share their
passion for making a positive impact on
the planet.
Water Week brings together
representatives from the United
Nations, Entertainment, not-for-profit,
policy, academia, and industry
leaders to unlock the power of
collective impact. Through this
collaboration with Wastebuster,
Cartoon Network Climate Champions
inspires and equips the next generation
of water conservationists.
For more information on Cartoon
Network Climate Champions visit the
website: https://cartoonnetworkclimatechampions.com. The Cartoon Network
Climate Champions app is free and
available on both Android and iOS in 18
languages across EMEA, bringing the
world of climate action to children's
fingertips through engaging content
and interactive features. Please click
this link to download the app using
your Android or Apple device
https://geoip.turner-apps.com/climatechampions
