The Educator Magazine U.K. Sept-Dec 2024 issue - Magazine - Page 54

Cartoon Network Climate
Champions Celebrates
THE IMPORTANCE
OF WATER
In Partnership with Wastebuster in alignment
with the goals of the UN Water 2030 Strategy
Cartoon Network Climate Champions
has launched a cross-platform EMEA
wide campaign to inform, inspire and
empower children and young people
around global water issues. This is in
collaboration with Wastebuster, a UK
based not-for-profit organization
which is running a new global Water
Week initiative to bring science,
sustainability and storytelling, together
with the entertainment industry.
Water Week is being delivered in
alignment with goals of the UN-Water
2030 Strategy as part of the United
Nations Water Action Decade UNSDG 17
– a global initiative launched in 2018 as
a means of encouraging collaboration
among governments, organisations,
and communities to raise awareness
and promote action to achieve
sustainable water management goals.
Cartoon Network Climate Champions
will empower kids with the knowledge
of how small steps in their daily lives
to improve waterways and collectively
help accept water-related challenges.
Cartoon Network Climate Champions
has specifically curated water-themed
challenges, trivia, quizzes and climate
content on the campaign website
and app, and is sharing these with
Wastebuster for their website and
educational resource packs with the
goal to create a global, world class
STEAM education programme in
schools.
Highlighting content created by the
entertainment industry, broadcasters,
NGOs and academics including films,
documentaries, clips, shorts and music
alongside engaging scientific
presentations, papers, tools and studies,
Wastebuster will use Cartoon Network
Climate Champions water content to
help engage kids in the solutions that
can be undertaken to conserve water,
and tackle water-related climate issues.
This unified approach to educate
through programmes and activities
offered by the entertainment industry,
NGOs, governments and schools will
help inform children about water and
encourage them to take positive action.
Cartoon Network along with other
National and international broadcasters,
will use social media and new
platforms to amplify messaging around
the initiative, giving children and young
people a voice. Using the full Cartoon
Network ecosystem to deliver campaign
reach, the initiative will inform,
entertain and provide opportunities
for kids across EMEA to actively get
involved through challenges, interactive
content, and gaming.

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