The Ethanol Papers - Paperturn manuscript - Flipbook - Page 103
1938
As you see, the message told to the consumers in Great Britain about ethanol
was far different than the story told to the American people, then and now. The
benefits mentioned in the Discol ads include:
• Ethanol (alcohol) contributes to a brilliant performance and better mileage
• Engines run cooler and cleaner
• Ethanol has long been used to prevent icing in aircraft and car engines
• Amazing acceleration and smoother running
• More miles per gallon
• Highest anti-knock value
• Its thermal efficiency is higher than non-ethanol gasoline (BTU irrelevant)
• Less carbon is produced, ethanol actually removes carbon deposits
Great Britain wasn't the only place in Europe that sold ethanol or ethanol-gasoline blended fuels; alcohol was used extensively throughout Europe, South
America, and Asia. Benzacool in Italy, Moltaco in Hungary, Lattybentyl in
