2024-25 SYLVIA P Catalog USA digital page cover incl - Flipbook - Page 8
With so much history pushing behind us, when our design team set its
sights on conceptualizing this year’s competition catalog, one central
theme came to the forefront: “The Time Is Now”. This idea combines
the Paris 2024 Olympics fever mindset with our 30-year celebration—
and being an Olympic year, this is when gymnastics will again be thrust
onto the world stage, all eyes watching and bearing witness to the extraordinary athleticism, beauty, and determination of athletes from all
over. The Time Is Now means celebration—and an opportunity for us to
match the courage and achievements of these Olympians.
2018 WOMENS TEAM WEAR
GYMNASTICS CATALOG
“The Time Is Now” is also a call to action for us to express, “If not now—
when?” As a brand, we’re pushing forward into a modern era, changing
mindsets and improving our processes to challenge the norm. And as industry leaders, we’re taking brave
steps this season to bring you—our community—the most extraordinary, next-generation-styled looks, full
of drama, expressive prints and mesmerizing encrusted crystals, ready for the world stage. Now.
This collection is a homage to the incredible talent and determination of our athletes and the wider sporting
community, who ultimately want to be themselves authentically. As limited edition looks celebrating our
30th anniversary, our team custom-created four haute-couture-inspired looks that showcase our design
intelligence and manufacturing prowess, split into four diverse collections: Forever, Metamorphosis, TakeOff and Watch-This-Space. They are one-of-a-kind and never to be repeated.
Delving deep into fashion’s role in connection with the sport of gymnastics, these designs are Avant-garde,
catwalk-inspired looks you can imagine on the world stage at The Paris Olympics Opening Ceremony.
Thirty years in the making—The Time is Now.
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