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04From theCampaign ChairThe world has entered a new age of business. Stakeholders still requirecompanies to be a force for prosperity, competitiveness, innovation andgrowth. But society now also demands that firms should also be a forcefor good. The challenges are immense – and so are the opportunities.INSEAD is committed to helping companies like yours succeed in this newera by developing leaders and ideas that will make a difference in the world.Moreover, we know that – with your support – the school and the businessesit serves can become an even greater force for good in the years to come.INSEAD is the largest and most international top-tier business school andone of the great centres of management scholarship – as well as being adynamic and entrepreneurial organisation in its own right. Our global reachand understanding equip us to help transform companies around the globeto find new solutions to ensure long-term economic growth and sustainablechange. INSEAD is uniquely positioned to help prepare organisations toaddress the challenges and seize the opportunities the world presents.This is why we have launched the Campaign for INSEAD. Building on ourmost enduring values: that business can be a force for good and that itis by working closely with companies that we make our most valuablecontribution. Also crucial to the Campaign will be our vision for how to fortifyour academic rigour and practical relevance. Finally, we will embark onenterprising new ventures that will magnify INSEAD’s influence and impacton businesses around the world.This Campaign will shape the future of our school and make a powerfulcontribution to world business. We invite you, as an organisation that sharesour values, vision and spirit of venture, to partner with us on this ambitiousand exciting journey by investing in the Campaign for INSEAD.Rémy Best MBA’93DChair, INSEAD Campaign BoardMember, INSEAD Board of DirectorsManaging Partner, Pictet Group