KCHC Annual Review 2023-24 WEB Singles - Flipbook - Page 21
Building support for the best care
Our 2023 Great Hospital Hikers all had different reasons for
walking but together they raised over £161K for King’s.
Supporting department-specific
fundraising to help benefit more
patients
Adapting our plans
In May 2023, we held a gala dinner in support of
the Transforming Liver Care (TLC) appeal, working
in partnership with a group of extraordinary
volunteers with personal experience of pioneering
liver treatment at King’s. The glittering event raised
more than £260K to further research that will help
ensure children with severe or life-threatening liver
disease continue to thrive.
Professor Anil Dhawan
pictured speaking at the
TLC gala dinner.
During the year, we continued to pursue our goal of
developing a significant capital appeal in partnership
with King’s, though the challenging operating
environment in the NHS has extended the delivery
timetable.
Building awareness of our cause,
throughout our hospitals and beyond
We took part in a Charity Digital mentoring
programme run by Dot Project, refining our digital
strategy and helping us work together to make the
most of technology. Funding from NHS Charities
Together helped us upgrade our online donation
system, launch a new email marketing system and
improve user experience on our website. It also
enabled two staff members to complete an expertlevel digital marketing qualification.
The fruit of this digital investment was evident in the
results of our 2023 Christmas Appeal, where we saw a
33% increase in digital income from the previous year.
Through working hard to promote the Charity on
King’s digital and physical communications channels,
we saw an increase in hospital staff awareness of the
Charity from 40% in 2022 to 44% in 2023.
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