Inclusive Brands Brochure - Flipbook - Page 4
SListening
N A PtoStheHData
OT
Overview
The industry’s first annual DBP Inclusion Index for the Advertising, Media and Tech
industry was completed in 2018, and the numbers aren’t pretty. No one expected them
to be. Some encouraging evidence suggests that recruiting efforts are beginning to
grow diverse talent and advance women at all levels, although a snapshot of staff by job
level indicates that more work is needed to nurture and advance this very talent.
In terms of gender, the industry is relatively balanced as an entry-level workforce, but the
decline that begins at the senior
manager level gains momentum at
AMT ((Advertising/Ad Tech/Media)
Gender (Female/Male)
CPG (Consumer Packaged Goods)
the corporate executive level.
All (All Participants)
Total Workforce
The drop-off for women of color is far
more dramatic, and the IDAC roundtable
participants focused a great deal of
attention on how those numbers might
be reversed. Some of the additional DBP
data (presented on the following pages),
also points to a few solutions.
* Over 124 organizations participated in the 2018
cross-industry DBP Inclusion Index. At least 12
organizations were included in each of the industry reports
for Advertising, Media and Tech (AMT) and
Consumer Packaged Goods (CPG).
AMT
CPG
ALL
Non-Managers
AMT
CPG
ALL
59% 41%
45%
49%
50%55%
50% 49%
Managers
AMT
CPG
ALL
47% 53%
49% 51%
41% 59%
Senior Managers
AMT
CPG
ALL
40% 60%
44% 55%
35% 65%
Corporate Executives
AMT
CPG
ALL
4
54% 46%
46% 54%
48% 52%
30% 70%
35%
65%
30% 70%
WHITE by Gender (female | male)
Total Workforce:
AMT: 35% | 30% CPG: 31% | 39%
All: 28% | 34%
Non-Managers
AMT: 35% | 26% CPG: 29% | 39%
All: 29% | 32%
Managers
AMT: 35% | 36% CPG: 37% | 38%
All: 28% | 41%
Senior Managers
AMT: 35% | 30% CPG: 34% | 44%
All: 28% | 34%
The drop-off for women of
color is far more dramatic.
Corporate Executives
AMT: 35% | 30% CPG: 28% | 58%
All: 28% | 34%
Black by Gender (female | male)
Latinx by Gender (female | male)
Asian by Gender (female | male)
Total Workforce:
AMT: 7% | 4% CPG: 5% | 6%
All: 8% | 5%
Total Workforce:
AMT: 5% | 3% CPG: 5% | 5%
All: 6% | 5%
Total Workforce:
AMT: 5% | 6% CPG: 3% | 2%
All: 4% | 6%
Non-Managers
AMT: 10% | 4% CPG: 6% | 7%
All: 10% | 6%
Non-Managers
AMT: 7% | 4% CPG: 6% | 5%
All: 7% | 5%
Non-Managers
AMT: 5% | 5% CPG: 3% | 2%
All: 4% | 6%
Managers
AMT: 2% | 2% CPG: 3% | 4%
All: 4% | 4%
Managers
AMT: 3% | 3% CPG: 5% | 4%
All: 3% | 4%
Managers
AMT: 5% | 9% CPG: 3% | 5%
All: 4% | 8%
Senior Managers
AMT: 1% | 1% CPG: 2% | 2%
All: 2% | 2%
Senior Managers
AMT: 1% | 2% CPG: 3% | 4%
All: 2% | 3%
Senior Managers
AMT: 4% | 7% CPG: 4% | 4%
All: 4% | 10%
Corporate Executives
AMT: 1% | 1% CPG: 2% | 3%
All: 1% | 2%
Corporate Executives
AMT: 1% | 2% CPG: 2% | 6%
All: 1% | 3%
Corporate Executives
AMT: 1% | 2% CPG: 2% | 6%
All: 1% | 3%
5
