Seller Guide - From Start to SOLD - Flipbook - Page 27
LISTED
TO SELL
It's no secret that the housing industry has changed over the years. Gone are
the days of newspaper listings and word-of-mouth lead generation—now, most
people turn to the Internet when looking for new homes. With 95 percent of
home buyers using it, the Internet is an essential tool in the home search
process. In fact, 54 percent of buyers say that using the Internet is their very
first step in finding a new home.
The average home buyer spends 10 weeks searching for a home and previews
12 properties before deciding on their purchase.
Of course, I don’t forget the basics: I publish your listing on the MLS (multiple listing
service), syndicate with major real estate platforms like Zillow, Trulia, and
Realtor.com, and claim those listings to follow statistics.
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