Seller Guide - From Start to SOLD - Flipbook - Page 24
The 7-11-4 Rule
MAILERS
INSTAGRAM
FACEBOOK
YOUTUBE
OPEN HOUSE
YOUR HOME
WEBSITE
FACEBOOK
ADS
SIGN FLYERS
Studies show that in order for consumers
Perhaps 7 hours feels aggressive, but
to make a buying decision they need to
buying a home is often one of the
spend 7 hours of time, with 11 touch
biggest decisions consumers make, so
points from at least 4 different platforms
we want to make it easy for them to
to feel comfortable pulling the trigger.
spend 7 hours on YOUR HOME. This is
This is why immersive marketing is an
how we do it.
absolute MUST when going to market.
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