Sasol Report to Society 2020 - Book - Page 62
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The year in review: global impact continued
Upliftment through sponsorship
Our sponsorships play a key role in building the Sasol brand, helping create a tangible
expression of our values and brand, as well as delighting and engaging a broad
cross-section of stakeholders in unique ways. They are also a valuable platform in
connecting stakeholders with our business and our products while enhancing our
reputation.
Women’s football
In 2009, Sasol partnered with the South African Football Association (SAFA),
officially launching its sponsorship of the national women team, Banyana
Banyana and the semi-professional women’s football league, the Sasol League.
The partnership has made a tangible difference in the development of women’s
football as most of the Banyana Banyana players come through the ranks from
the Sasol League and many go on to join bigger clubs. Over the years, Sasol’s
impact on women’s football has resulted in players being recognised through
scholarships and being signed-up by international clubs.
Sasol-sponsored Banyana Banyana is South Africa’s senior national women’s
football team. The aim of the sponsorship is to develop and support women’s
football by creating opportunities for the team to participate in international
tournaments globally. The team has developed impressively and their
achievements include qualifying for the 2019 FIFA Women’s World Cup,
participating in the Olympic Games Women’s Football Tournament in London
2012 and Rio 2016 and winning the COSAFA Championship in 2017 and 2018. In
addition, Banyana Banyana was crowned the 2017 CAF Women’s National Team
of the Year at the AITEO CAF Awards.
Wheelchair basketball
To overcome a disability and play sport at its highest level is a
remarkable achievement and the ultimate triumph of the human
spirit. At Sasol, we value and promote diversity and inclusion and
partnered with Wheelchair Basketball South Africa (WBSA) in
2007 as a sponsor of the men’s national team (AmaWheelaBoys).
In 2019 the partnership was extended to the women’s national
team (AmaWheelaGirls). The aim of the partnership is to raise the
profile of disabled sport in South Africa and to develop
wheelchair basketball.
The AmaWheelaBoys are currently one of the top ranked sides in
Africa. The Senior Wheelchair Basketball men’s team qualified for
2008 and 2012 Paralympic Games.
The sponsorship has seen the men’s national team transform
into a globally competitive team, participating in international
level events around the globe including three Paralympics.
Eleven players have played overseas.
The aim is to compete with the world’s best and raise the
standards of wheelchair basketball in Africa. Sasol is proud to be
a supporter of this vision and to continue to make a real
difference in a sport which uplifts the lives of its participants.
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Sasol in society: 2020 report
