1 OUR LOGO 1.1 LOGO PROPORTIONS AND SIZE RELATIONSASOL CI MANUAL1.1 Logo proportions and size relationPrimary horizontal logoBase stripThe primary horizontal logo should always be applied on the sides of thevehicle in full colour wherever possible. The size and placement of the primaryhorizontal logo depends on the type of vehicle and branding area.The height of the base strip is ‘N’ and only runs across the sides of the vehicle.Primary stacked logoThe primary stacked logo should be applied to the rear of the vehicle in full colourwherever possible. The size and placement of the primary stacked logo dependson the branding area.Division and numberThe height of the division is two-thirds of the height of the wordmark which is ‘X’.The height of the telephone number is half of the height of the wordmark which is ‘X’.The height of the molecule ‘N’ is equal to the height of the division and number.If there is not enough branding area on the side of the vehicle for the primaryhorizontal logo and division and number, then the division and number may bemoved to the rear of the vehicle and centred. In cases where the division and numberis not required, it simply falls away with the rest of the layout remaining the same.‘N’XPrimary horizontal logoSASOL DIVISION2/3 X‘N’086 554 3451 1/2XDivision and numberN‘N’2/3 N1/2 NBase stripPrimary stacked logo0195
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