Sasol Ci Manual - Other - Page 95
1 OUR LOGO 1.1 LOGO PROPORTIONS AND SIZE RELATION
SASOL CI MANUAL
1.1 Logo proportions and size relation
Primary horizontal logo
Base strip
The primary horizontal logo should always be applied on the sides of the
vehicle in full colour wherever possible. The size and placement of the primary
horizontal logo depends on the type of vehicle and branding area.
The height of the base strip is ‘N’ and only runs across the sides of the vehicle.
Primary stacked logo
The primary stacked logo should be applied to the rear of the vehicle in full colour
wherever possible. The size and placement of the primary stacked logo depends
on the branding area.
Division and number
The height of the division is two-thirds of the height of the wordmark which is ‘X’.
The height of the telephone number is half of the height of the wordmark which is ‘X’.
The height of the molecule ‘N’ is equal to the height of the division and number.
If there is not enough branding area on the side of the vehicle for the primary
horizontal logo and division and number, then the division and number may be
moved to the rear of the vehicle and centred. In cases where the division and number
is not required, it simply falls away with the rest of the layout remaining the same.
‘N’
X
Primary horizontal logo
SASOL DIVISION
2/3 X
‘N’
086 554 3451 1/2X
Division and number
N
‘N’
2/3 N
1/2 N
Base strip
Primary stacked logo
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