Sasol Ci Manual - Other - Page 80
8 BRANDED MERCHANDISE 8.2 OVERARCHING PRINCIPLES
SASOL CI MANUAL
8.2 Overarching principles
Colour
Durable merchandise
The preferred merchandise colours in
order of preference are blue, white or
black. If these colours are not available
then the rest of the primary colour
palette may be used.
All merchandise must be durable,
made with quality materials.
Match merchandise to colour
specification set out in section 4.
Spot: Pantone® is the global standard
colour matching system.
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Appropriate merchandise
When selecting merchandise try to find
unique items that reflect our personality
and shared values and be sensitive to all
genders, races and religions.
Safety
Keep safety in mind when selecting
merchandise e.g. lanyards that have a
breakaway feature.
Application
Applying our logo to merchandise requires
careful consideration given the variety
of surfaces and space limitations. It is
especially important to follow the colour
and clear space guidelines as closely
as possible.
If the object contains a manufacturer’s
label or mark it should be removed. If it
cannot be removed, the manufacturer’s
tag or label may only appear on the interior
of an item being branded. Always use
approved artwork.
Don’t:
• Brand merchandise that is not aligned
with the company image and attributes.
• Brand merchandise that may be soiled
or viewed in an unfavourable way, such
Promotional applications
as disposable napkins as they end up
dirty and in a dustbin, or welcome mats
where the logo gets walked on.
• Brand merchandise that promotes
violence or conflict, or that may cause
injury – guns, lighters, knives, etc.
• Brand merchandise that contains
obscene or pornographic content,
or promotes gambling.
• Brand merchandise that promotes smoking.
• Brand merchandise that promotes the
consumption of alcohol.
• Brand merchandise that promotes an
unhealthy lifestyle.
• Brand merchandise containing any religious
symbols or iconography.
• Brand merchandise that poses a safety,
security or environmental risk – items
that contain toxic/chemical components.
• Alter the logo when branding an item.
Items should only be branded with an
approved logo.
Shown here are examples intended to
demonstrate the flexibility and consistency
of the identity across a variety of platforms.
The materials and workmanship should
reflect the high quality standards of the
brand. It is essential to work with high
quality vendors to ensure consistency.
The examples shown here only serve as
a guideline. Wherever possible, materials
of the highest standard should be used.
Always consider the following: quality,
functionality, practicality, comfort,
colourfastness and style. The logo may
be reproduced by a range of printing
techniques onto a variety of textiles.
These include debossing, embossing,
digital printing, embroidery, engraving,
foiling, heat transferred print, inkjet
printing, offset lithography, pad printing,
silk screening and dye-sublimation.
Colour and clear space specifications
must be followed at all times. Be sure to
use only official artwork and always supply
colour swatches and official artwork to
manufacturers.
• Alter the proportions of the logo to
fit a printable area.
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