Sasol Ci Manual - Other - Page 75
7 EVENTS AND EXHIBITIONS 7.2 OVERARCHING PRINCIPLES
SASOL CI MANUAL
7.2 Overarching principles
A distinctly Sasol experience
Logo
The design and messaging must be
appropriate for the event or exhibition;
it could consist of photography, be
purely copy driven or achieve maximum
brand visibility as presence branding.
Our logo is mandatory across all
presence branding. In order to achieve
maximum brand visibility in presence
branding the logo may be placed
at maximum possible size.
Background application
Careful consideration must be
taken when positioning the logo
at an event or exhibition. Do not
drown the audience in a sea of
logos. Visibility is key.
The Sasol logo can be applied on a blue
or a white background. When used on a
blue background, the Sasol logo should
be applied as a one colour logo in white.
It is not permitted to have more than
one background application per event.
The blue background application is the
preferred option for sponsorship events.
Consider viewing distances. If an
event is being filmed, televised or
photographed, our logo must be
clearly visible within the
camera’s frame.
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