Sasol Ci Manual - Other - Page 74
7 EVENTS AND EXHIBITIONS 7.1 INTRODUCTION
SASOL CI MANUAL
7.1 Introduction
Events and exhibitions bring us into direct contact with our various
audiences. For this reason, they are the perfect place to promote
our brand. A considered and consistent presence at these occasions
allows us to make a strong impression on both a conscious and
subconscious level. We are able to engage with stakeholders in a
rich, well-defined and varied way that is relevant to both our brand
and the experience. As such, each key touchpoint must add to the
distinctly Sasol experience. The creative theme/concept applied to
an event must be relevant and visually on brand – it may not
overpower our brand.
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