Sasol Ci Manual - Other - Page 44
5 IMAGERY 5.4.1 INFOGRAPHICS - COMPLEX
SASOL CI MANUAL
5.4.1 Infographics - Complex
Complex infographics are used when there is a large amount of information that needs to be conveyed in a visual and engaging manner. There is
no limit with regards to the type of information, but good examples include complex statistics and information that needs to follow a process.
Multiple infographics
Colour
Colour applied
Complex infographics use
shades and tints. This makes
the infographics highly
distinctive and adds extra
dimension. The tints and
shades must be applied
over their corresponding
base colours.
100% SAFE
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Tints and shades
3
Colour tip
We recommend that no more
than two tertiary colours
per infographic be used.
Consists of multiple infographics
Colour palette
Colour usage
Complex infographics consist of
various elements that need to work
together harmoniously in order
to convey complex information.
It is therefore important to apply
your colours, tints, shades and
shapes consistently. Do not
make the components in your
infographic too dissimilar
Complex infographics use the primary,
secondary and tertiary colour palettes.
Tints and shades of these colours may
also be used. This all serves to give you
enough flexibility to create sufficient
differentiation between types of
information and data as well as making
your infographic as rich and
engaging as possible.
When applying colour to Complex
infographics, please ensure that
the primary colour palette is the
predominant palette being used.
The secondary and tertiary palettes
must be used to supplement
the design, not dominate it.
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