Sasol Ci Manual - Other - Page 42
5 IMAGERY 5.4.1 INFOGRAPHICS - SIMPLE
SASOL CI MANUAL
5.4.1 Infographics - Simple
Simple infographics are used when the idea, object or action is single-minded. In general it is best to try and
create one image per idea, object or action. It is particularly well suited for iconic symbols like safety icons.
Construction grid
Colour
Colour options
Simple infographic
1
5
2
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3
Accent line = 3px high
Construction
Colour palette
Colour usage
Placement within a circle
The graphic needs to be created
on a pixel grid of 128px X 128px.
This ensures that the designed
graphics will be successful on a
small scale. Each graphic should
have an accent line that is 3px
high. Graphics may only be scaled
bigger after they have been
designed on the pixel grid.
Simple infographics use the
primary colour palette. No other
colours should be used.
Simple infographics can be applied
in either full colour (colours 1,2,4
and 5), one colour (colour 1) or
black and white (colours 3 and
4). Colours 1 and 4 should be the
predominant colours with colours
2 and 5 serving as accents only.
The Simple infographic is placed
within a circle that is 182px in
diameter. This ensures that the
graphic lives within a contained
space, allowing it to live easily
with other Sasol brand elements.
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