Sasol Ci Manual - Other - Page 36
5 IMAGERY 5.2 OVERARCHING PRINCIPLES
SASOL CI MANUAL
5.2 Overarching principles
Photographic imagery
Graphic imagery
A picture is worth a thousand words.
Photography is a powerful branding tool.
Despite the viewers’ language, it has the
power to captivate, raise awareness, spark
a thought and ultimately, if our content
is effective enough, trigger a response.
A unique photographic visual tone allows
us to convey our messages in a uniquely
Sasol way.
Graphic imagery is used when you need
to convey information or symbolise an
object, action or an idea (infographics,
charts and icons). Graphic imagery
can also be used to convey an emotive
message or to illustrate text contained
within literature (illustration).
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