Sasol Ci Manual - Other - Page 35
5 IMAGERY 5.1 INTRODUCTION
SASOL CI MANUAL
5.1 Introduction
Besides colour, visual shapes and imagery are the first things that register in a
person’s mind. That’s why a distinctive visual tone that reflects the brand’s core
purpose in the hearts and minds of their viewers is a powerful asset used by all
prominent brands. Like the tone of our language, our visual tone must leave the
viewer feeling that Sasol is inspired, confident and approachable. If the viewer is
left feeling these emotions, then the visual tone of our imagery is correct.
35
