Sasol Ci Manual - Other - Page 27
3 TYPEFACES & TYPOGRAPHY 3.4 TYPOGRAPHIC PRINCIPLES
SASOL CI MANUAL
3.4.2 Style
Upper and sentence case in headlines
Option A
Underlining headings
Using a stroke line is optional. It is mostly
used on adverts, posters or covers.
The stroke width = the width of the stem of
the character in the typface. (e.g the letter L)
When using a stroke line with
typography, the headline may be set in
upper case and there should be no full
stop. The subheading below the stroke
must be set in sentence case (Option A).
The length of the stroke = the length of
the headline.
Also note that type must be applied
consistently within a sentence e.g.
do not use upper case to emphasise
one word within a sentence.
Length of headline
Stem width
Always use the correct typeface to ensure visual consistency. Do not use any other typeface even if it looks the same.
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