Sasol Ci Manual - Other - Page 24
SASOL CI MANUAL
3 TYPEFACES & TYPOGRAPHY 3.3 TYPOGRAPHIC HIERARCHY
3.3 Typographic hierarchy
Hierarchy
Communicating is not just about the words
you use, it’s also about how those words
look and interact with each other visually.
Typographic hierarchy is important to ensure
that our communications are readable and
understandable.
These guidelines will ensure clear messaging
and a visually consistent brand look. Care
must be taken with typography to produce
visibly comfortable text.
Different weights and point sizes may be
combined to create visually interesting
communication as well as a hierarchy of
information using the primary typeface,
Gustan. Five different levels have been
introduced to the text: Heading, Subheading,
Sub-subheading, Body copy heading and
Body copy.
Heading
Subheading
Sub-subheading
Body copy heading
Body copy
Short headings
A long heading can be made more compact by
dividing it into a heading and a subheading.
Sub-subheadings can be a larger point size, a different
weight or case from the body copy heading.
Short title of paragraph to follow
Body copy is the text in a story or article, it consists of sentences and
paragraphs. Often, the amount of body copy will determine the point
size of the typeface. However, it should always be legible and easy to read.
Always use the correct typeface to ensure visual consistency. Do not use any other typeface even if it looks the same.
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