Sasol Ci Manual - Other - Page 22
3 TYPEFACES & TYPOGRAPHY 3.1 INTRODUCTION
SASOL CI MANUAL
3.1 Introduction
Typography is the means by which our written ideas are given visual form.
It is an invisible art that, done well, produces a graceful order to your pages
that allow ideas to flow freely from one section to the next. The intelligent
use of typography will support information hierarchy and the disciplined
use of typographic standards will ensure legibility and visual consistency
across our brand. Together with our distinctive typeface it is a vital element
in building our Sasol brand.
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