Sasol Ci Manual - Other - Page 2
Content
1 Our logo
5 Imagery
9 Sports Clothing
1.1 Introduction
5.1 Introduction
9.1 Introduction
1.2 Overarching principles
5.2 Overarching principles
9.2 Overarching principles
1.3 Primary logo
5.3 Photographic imagery
9.3 Logo application
1.4 Secondary logo
5.4 Graphic imagery
9.4 Soccer clothing
1.5 Unit of measure and clear space
6 Modular Grid
9.5 Rugby clothing
1.6 Minimum size
6.1 Introduction
9.6 Running clothing
1.7 Colour usage
6.2 Grid terminology
9.7 Basketball clothing
2 Our tone of voice
6.3 Overarching principles
9.8 Cycling clothing
2.1 Introduction
6.4 Graphic block
10 Digital Applications
2.2 Inspired, Confident, Approachable
7 Events and exhibitions
10.1 Introduction
3 Typefaces & Typography
7.1 Introduction
10.2 Broadcast elements
3.1 Introduction
7.2 Overarching principles
3.2 Typefaces
7.3 Brand presence consistency
10.3 Web banners
and email banners
3.3 Typographic hierarchy
8 Branded merchandise
3.4 Typographic principles
8.1 Introduction
4 Colour
8.2 Overarching principles
4.1 Introduction
8.3 Branded merchandise
4.2 Overarching principles
4.3 Colour palettes
10.4 App icons
10.5 App guidelines
