Sasol Ci Manual - Other - Page 11
1 OUR LOGO 1.5 UNIT OF MEASURE AND CLEAR SPACE
SASOL CI MANUAL
1.5 Unit of measure and clear space
Unit of measure
Clear space
Consistency is vital when it comes to representing the Sasol brand.
There are some simple, user-friendly rules for the Sasol logo to ensure
that our brand is always presented consistently.
The minimum clear space area around the logo is 1/2 unit of measure.
The unit of measure is ‘N’: the size of the central silver atom in our
molecule symbol. Whenever the symbol size changes, the sizes of the other
logo elements and the spaces between them change proportionately.
This ensures that the symbol and other logo components always have a
consistent relationship to each other.
The symbol
‘N’ construction
Element spacing
Minimum clear space construction
Final primary stacked logo
½‘N’
‘N’
‘N’
‘N’
½‘N’
½‘N’
½‘N’
½‘N’
½‘N’
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