100 years of seed cataloguesFrom paper catalogueto web catalogueRijk Zwaan wasted no time in printing his first catalogue, the ‘Prijscourant’,in 1924. In later years, the catalogues contained more and more usefulinformation, such as the good traits of the varieties. For a long time, thepaper versions – an overview of which is shown here – were always carriedaround by the sales reps. In many different countries and many differentlanguages. In the past few years, the digital versions have replaced thepaper catalogues more and more.162
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