2024: one hundred years Rijk ZwaanAnd so we have arrived at the end of Rijk Zwaan’sAfter all, there is no disputing the fact thathistory – at least, so far. In one hundred years,today’s fresh produce display in the supermarketthe company has changed and grown tremen-looks very different from what it did twenty yearsdously. Yet at the same time, it has remainedago. The range is more extensive and varied, andremarkably the same in many importantit caters more for consumer convenience. Thisrespects. As was the case with founder Rijkenthasn’t happened as a matter of course and is(Rijk for short) Zwaan, the belief that qualityactually based on years of plant breeding.2024Celebrating100 years ofRijk Zwaanleads to success is still the basis of the companyin 2024. In addition, despite the family’s sale ofWith its one hundred years of experience andshares in 1986 and certainly after the manage-the position it has acquired as the world’s largestment buyout in 1989, Rijk Zwaan has alwaysseed company focusing almost exclusively onmanaged to retain the atmosphere of a familyhorticulture, Rijk Zwaan’s important role in thisbusiness in which people always take priorityis undisputed. Rijk Zwaan currently has moreover profits and growth.than 1,500 varieties in its range of 25 differentAs a vegetable breeding company, active attypes of crops. Its seeds are sold in more thanthe beginning of the chain, the huge impactone hundred countries through its thirty globallyof Rijk Zwaan on the consumer may be almostdistributed subsidiaries and wide range ofunknown. Nevertheless, as one of the largestdistributors. In the future Rijk Zwaan wants tovegetable breeding companies in the world,develop innovative fruits and vegetables thatRijk Zwaan undoubtedly plays an important roleencourage healthy eating and contribute toin the global vegetable range.global food security.161
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