SalanovaAfter the turn of the century, the desire toLove my salad,the Social Salad Networkapproach consumers more directly manifestedIn 2010, Rijk Zwaan seeks even closer contact withitself in the introduction of so-called brandconsumers in a completely contemporary way byconcepts. Instead of just supplying the seedsetting up the ‘web community’ ‘Love My Salad’.and leaving the rest of the process to the otherThis platform contains all kinds of informationchain participants, Rijk Zwaan, in collaborationabout (vegetable) products, including recipes,with various players in the chain, starts workinghealth tips and lifestyle blogs. On the website,with its own labels and brands so that it canconsumers, growers, processors, chefs and otherRijk Zwaan winner of the 2006more effectively launch products and conceptsvegetable lovers can add information to inspireInnovation Award at Fruit Logistica.on the market. Salanova (2006) is the first ofeach other with their passion for vegetables andthese concepts. This is the Rijk Zwaan brand forrecipes. With this global consumer platform,its lettuce types, characterised by the uniqueRijk Zwaan can promote the consumption of fresh‘one-cut-ready’ principle where, by removing thevegetables, collect information from consumersstalk, the head disintegrates into many ready-and connect chain partners (such as growers andto-eat leaves. This makes these lettuce typessupermarkets) with those consumers. In 2013,Salanova demonstration atquick and easy to prepare and also very suitableLove My Salad already has 70,000 likes, and thisLibelle Summer Week.for the ready-to-eat salad range in supermarkets.number will continue to grow in the years thatIn 2006, Rijk Zwaan is presented with thefollow, providing an important source from whichprestigious Fruit Logistica Innovation Award forto draw information about the interests and needsSalanova. Salanova is followed by many otherof consumers.Rijk Zwaan brand concepts, such as the SweetPalermo pointed sweet peppers, characterisedby their sweet taste, versatility and ease of use,and the attractive, tasty and easy-to-processCaribbean melons.Love my Salad promo campaign.128Rijk Zwaan | Moving forward together
It seems that your browser's pop-up blocker has prevented us from opening a new window/tab. Please click the button below to open the link manually.
